JOSEPH KRASSENSTEIN
柯雅星

Global Brand & Athlete Marketing

Welcome to my portfolio

Sports Partnerships

CONTENT PRODUCTION

BRAND Marketing

BRAND PARTNERSHIPS

ATHLETE TOURS

EXPERIENTIAL MARKETING

PRODUCT MERCHANDISING

Playing “both sides of the ball” is a phrase in sport meaning being able to play both offense & defense.

As a former high-performing athlete, I know what it takes for professional athletes to perform at the top of their game - All the training, diet, recovery, & mental grit.

On the other side when it comes to the fame, media, and partnerships that typically follow off the field or court, I also know how to make these commitments seamless, efficient, and fun.

My Core Values:

BOTH SIDES OF THE BALL

Diversity

Curiousity

Respect

about me

I am a senior global brand marketing manager with 10 years of experience in the sports and entertainment industry. I’ve lived in Los Angeles for most of my adult life but also lived overseas in Shanghai, China from 2019-2022 working for MORE Sports and Nike. I currently work for 160/90, an Endeavor company managing sports marketing partnerships for clients such as Kia and previously Coca-Cola, DP World, and T-Mobile.

The inspiration behind this website was sparked by a desire to showcase a handful of my international sports marketing experiences and to provide some context to the text in my resume.

I have experience with both creating new and managing existing brand marketing strategies specifically built around product or talent in the sports and entertainment field. Throughout my career I’ve not only developed a traditional brand marketing background but also have experiences with overseeing creative content production, offline experiential activation, digital media placement, consumer growth strategies, and social media management.

I am fluent in English and Chinese and am conversational in Spanish. When I'm not working I enjoy cooking, surfing, crossfit, shooting hoops, and traveling.