Experiential Marketing
Creation, management, and execution of brand defining experiences. Putting the consumer journey at the core of the activation planning and maintaining the brand’s campaign goals throughout the entire experience.
I helped managed Nike China’s Brand experiences and was a team leader for some pretty amazing campaigns including: The 2022 Beijing Winter Olympics, Air Jordan’s 25th Anniversary in China, International Women’s Day, and the 2022 Asian Games.
Nike Beijing Winter Running Camp - 2022
Nike Beijing Winter Training Camp - 2022
Nike Beijing Winter Basketball Camp - 2022
Nike Brand Experiences Team @ Next Stop Dong Dan, Beijing 2022
Nike Shanghai Kids Race 2022
Nike Beijing Sneaker Attack 2022
Nike Beijing Winter Sports Camp 2022
Jordan's Next Stop Dong Dan 2022
Jordan's Next Stop Dong Dan 2022
Jordan's Next Stop Dong Dan 2022
Nike Shanghai Kids Race 2022
Nike China's 40th Year Anniversary
Nike Beijing Winter Toolbox 2022
Nike Brand Experiences Team @ Next Stop Dong Dan, Beijing 2022
Nike Brand Experiences Team @ Next Stop Dong Dan, Beijing 2022