Brand Sponsorship & Sales
Extensive knowledge and familiarity of the athlete sponsorship process from experiences representing both the sponsoring brand and the endorsing athlete. I’ve helped lead athlete brand portfolio building, multi-category brand sponsorship sales outreach, negotiation and contracting, campaign activation and evaluation.
Brands I’ve CLosed deals with:
MORE Sports x Douyin
(TikTok of China)
Successfully pitched, negotiated, and executed 5+ NBA Superstars to launch their own accounts on Douyin, the original TikTok platform from China. Worked with platform, player agents, and content creators to grow following for each account.
Kevin Garnett x
Mercedes-Benz China
Identified Mercedes-Benz as a potential luxury car sponsor for Kevin Garnett’s Spring 2019 Tour to China. Successfully led outreach, negotiation, execution of Kevin Garnett’s promotion of the 2020 Mercedes Maybach S650.
Gordon Hayward x
League of Legends Pro League
In partnership with League of Legends Pro League China operator, TJ Sports, successfully secured NBA All-Star Gordon Hayward to commentate on the 2020 LPL Summer Finals. Hayward is known around the NBA to be an avid League of Legends fan and gamer.
The content aired during the 2020 NBA Finals on Tencent Sports, across social media and a number of sports broadcasting apps, and was reposted by a number of top fan accounts earning 52M+ Views.
Steve nash x corevyo
Launched CoreVYO into China in partnership and promotion with co-founder Steve Nash. Additionally produced a series of content featuring Steve Nash and CBA All-Star Sun Minghui training with the core stabilizing exercise bands. Currently available for purchase on Taobao platform.
James Harden x Kevin Garnett x YiJIanlian x Cadillac
This was initially set to be a multi-million dollar partnership for the China release of the 2020 Cadillac XT-6. It was originally set to feature a TVC commercial and numerous social promotions starring NBA Legend Kevin Garnett, NBA All-Star James Harden, and China Basketball legend Yi Jianlian. Unfortunately, Daryl Morey’s infamous “tweet” coincided with the timing of this partnership and both parties opted to cancel production.
Before cancellation of production, we had successfully pitched and secured talent, signed off on creative vision with Cadillac, and had secured shooting dates and promotional marketing campaign windows.
Meng duo x
Porsche China
Successfully secured a two-part sponsored content series featuring former Chinese National Basketball Team captain, Meng Duo, test driving Porsche automobiles at the Porsche Experience Center in Los Angeles & Shanghai.